The Liberals think they can win by being dull, boring, middle of the road and above all nice. The Liberals strategists seem convinced that if only the Liberals successfully put the Canadian people asleep, when they wake they will vote Liberal in droves. This is the only way of making sense of those moronic Michael in the woods ads and party's complete unwillingness to release interesting policy.
Of course the ads are more than just a complete waste of money. It is hard to think of an ad campaign that could do more harm. Ignatieff has all the charisma of a funeral home director --- and rather than distract Canadians focus they draw attention to this very fact. To add insult to injury, the ads build on the campaign the Conservatives unleashed against Dion. The Conservatives successfully painted Dion as a wimp. Apparently, the Liberals decided that why stop with Dion? Why not portray the entire Liberal party as wimps? The Liberals can support any number of brain dead Conservative crime bills. It will not do a lick of good if the Liberals are spending millions having Igantieff say some motivational crap in the middle of a forest. He is sweater short of Mr Rogers. Nothing says soft on crime like a forest setting, cheesy music and promise that "we can do better".
If the Liberals truly wanted to counter the Conservative ad campaign, then they could first unveil some bold new policy. With no Liberal platform to speak of, the Conservatives are having a easy time portraying Ignatieff as in it only for himself. The Liberals can also start firing back. That would at least show that public that Ignatieff was not a wimp like Dion was. Be more like Trudeau. He literally told his political opponents to fuck off.
The Conservatives have made Ignatieff's past an issue. So make Stephen Harper's past an issue. Juxtapose Harper's serial Canadian bashing with Ignatieff's academic, and journalistic achievments. Yes I know that would mean bringing the cosmopotain Ignatieff out of the closest. However, the notion this was something to be downplayed and did play well in seats that the Liberals actually have a chance of winning is ridiculous. For the hundred time the Liberals need to regain what they lost in suburban Toronto, and Vancouver and hope for breakthrough in Quebec. The flip side of dragging the cosmopotain Ignatieff out of closet is that doing so might stop Ignatieff from turning every other speech into a talk about his long dead relatives.