The Liberals seem to have realized their ability to ability to get their message directly out to the Canadian people is very limited indeed. Perhaps this is why the party has not bothered developing extensive talking points on the most central of issues. One is not going to find the Liberals, for example, saying anything interesting about corporate tax cuts. The party seems happy just to have the media mention their platform. Such a minimalist strategy extends to the ads they produced recently. One ad draws attention to the F 35 purchase and the other ad to the planned corporate tax cut. Nothing else is said in either ad.
Fair enough. Such a strategy does have its advantages. Besides, most talking points aimed at the lay public are both stupid and simplistic and are a complete waste of time. The less of them the better. However for the Liberals to abandon entire issues altogether is fool hardy. The Liberals need to start developing talking points aimed not at a broad audience but at political pundits, and political junkies. Above all else the party needs to challenge the legions of conservative columnists least various conservative position become received wisdom. Factual errors need to be pointed out and non sequiturs need to be mocked. Be vicious. Ignatieff talks about wanting to the be the party that basis its decisions on sound reasoning and science. A good way of establishing such a reputation is take a conservative pundit out to the wood shed on occasion. When conservative columnist retires the Liberals should share Trudeau's lament: "I'm sorry I won't have you to kick around any more."