Liberals can not win by trying to be all things to all people and certainly have no hope of raising money that way. Moreover, in an ironic twist of fate the Liberals have to present themselves as an alternative to both the NDP and Conservatives. The Liberals have long maintained that there was only ever two real choices. It is increasingly looking like the Canadian public agrees; either one votes NDP or one votes Conservative. In large chucks of the country the Liberals are fighting it out with the Greens for 4th spot.
The Liberals need to first differentiate themselves from the other parties philosophically and then develop policies that flow from those principles. In so doing, they need to aim to sow divisions between their opponents. With regard to the Conservatives, the Liberals need to drive a wedge between libertarians and theo cons by championing social liberalism in way that the Liberal party has not done since Trudeau introduced his omnibus bill. Doing so is also the only hope the Liberals have of making inroads into Quebec. With regard to the NDP, the Liberals need to sow divisions between NDP's Quebec base and its base outside of Quebec by firmly rejecting asymmetrical federalism. There seems to be some agreement among bloggers and pundits alike that the Liberals should do so. However, the Liberals need to go further -- much further. Asymmetrical federalism is only one reason why the Liberal party has unraveled and became philosophically untenable. The other reasons is the failed generation's support for collective rights and equity. Of course, the Liberal party was not the only party hurt by the adoption of such principles. The NDP's support for these principles have long rankled many traditional working class voters. Most moved to the Reform party in 1990s and stayed on with the Conservatives, but others have slowly started to migrate back to the NDP. The Liberals need to rip open those scabs. Support for equity sows division and if successful succeeds only in shuffling the deck. The Liberals could greatly improve and simplify their messaging by promising to improve the lot of all by promising board based social programs built around the principle of universality.