Yes the Conservatives were able to pass off Dion as a wimp, but given his slouch, his accent and at times his high pitched voice Dion was easy pickings.
The Conservative ads attacking Ignatieff are a conceptual mess. It is hard to nail down just what the Conservatives are after. Ads that leave people confused will not work.
Worse, the most damaging bit is Ignatieff referring to himself as American and the Conservatives can not run far in this direction without these quotes coming up.
1) Stephen Harper: “Any country with Canada’s insecure smugness and resentment can be dangerous.”
2) Stephen Harper "Canada appears content to become a second-tier socialistic country, boasting ever more loudly about its economy and social services to mask its second-rate status"
3) Stephen Harper: “Canada is a Northern Welfare state in the worst sense of the term, and very proud of it.”
4) Stephen Harper: “I delivered [speeches] everywhere I went … about the spirit of defeatism in the country”
5) Stephen Harper: “west of Winnipeg the ridings the Liberals hold are dominated by people who are either recent Asian immigrants or recent migrants from eastern Canada: people who live in ghettos and who are not integrated into western Canadian society.”
At least the Conservatives had the good sense not to bring up Ignatieff's support for the Iraq war --- because the rejoiner to that is pretty obvious.
If the NDP had half a brain, they will run ads in the next election juxtaposing Ignatieff's pronoun problem with Harper's serial Canada bashing and pronounce themselves the alternative.